In 2020, global users were spending over 19 hours per month on the popular chat app. In June 2023, WhatsApp was the most downloaded chat and messaging app worldwide, amassing approximately 45.85 million downloads across the Apple App Store and the Google Play Store.Īs mobile usage trends normalize after the sudden increase experienced in 2020 due to the global COVID-19 pandemic, time spent on WhatsApp has experienced a small decrease in 2022. The number of global unique WhatsApp users increased by 26 percent from the beginning of 2020 to mid-2023 and is estimated to have reached 2.79 billion unique users by June 2023. However, WhatsApp founders Jan Koum and Brian Acton have left the company since mid-2018, citing disagreements over monetization and user privacy. Facebook CEO Mark Zuckerberg stated that Facebook's acquisition of WhatsApp was closely related to the vision of more affordable and efficient internet access worldwide. dollars, becoming the company’s most successful messaging app despite having transformed its’ flagship chat portal into a standalone app - Facebook Messenger - in 2010. Launched in January 2009, WhatsApp was acquired in 2014 by social media giant Facebook for approximately 19 billion U.S.
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